Learn the benefits of doing image optimization for your website

In this modern era, having a strong online presence is the most important thing, which individuals neither can overstate, nor can ignore. However, to increase the demand of your website, you need to optimize everything carefully, especially images.

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Posted on December 26, 2018

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You cannot hurt your potential customers by showing irrelevant and poor quality of images, which may also hamper your productivity and search ranking.

Amidst these scenarios, the speed or accuracy at which your respective web page loads somehow also depends on the recent updates and picture quality. Isn't it true? No doubt, pictures are the heaviest loading stuff for most of the websites today, which consumes much of your time and patience as well.

So, every time, you need to be very careful while picking up the images to be used on the websites. And this is the reason why optimizations of pictures are necessary, which will not only grab the attention of the customers, rather will also fasten up the speed of your website seamlessly.

Users would never love to wait for a long time on your site until they observe some eye-popping thing, and if they don't stay for few minutes on the landing page, then it becomes worthless to operate on the online platforms. Digital marketing strategies are increasing and becoming widely popular in every nook and corner of the world. You need to enhance your tactics and adopt learning the techniques of image optimization.

What do you need to do for image optimization?

Image dimension

The very first step to consider is to deal with the image dimension. In general, you need to manage the issues of image location, dimensions and browser widths, which are some of the most critical things to handle in the website today. Every image has various pixel dimensions and restrictions, which individuals need to follow precisely.

Moreover, unnecessary addition of pixel over the picture dimension will lead to consuming extra loading time, which is never appreciated by any customer. Isn't it? Thus, you need to check very carefully whether the particular image is relevant or not, and what time it will take to load. Choose the best size of the image, and upload it. Try not to take extra time for loading or downloading the picture.

Image format

There are two types of image formats for the website such as PNG and JPG. Both of these formats are highly reliable and efficient for the users, which don't take much time to get downloaded. JPG is quite suitable for most of the pictures, and the reason behind this is the compression options. On the other side of the fence, PNG images are great for the diagrams and illustrations with lots of solid and flat color blocks. Based on your requirement, you need to select the version and size of your picture.

Image compression

Instead of uploading irrelevant size of images, you need to use free tools, which can help you in compressing the pictures to a reliable size. You need to select the best range of image size, which will not take much time to upload on the website.

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